This IDC study provides CIOs and IT practitioners and digital marketers best practices for improving execution of an omni-channel strategy. Businesses find themselves unable to respond to digital transformational changes meaningfully, strategically, and competitively to keep pace with the demands and tremendous pressures placed by the 3rd Platform. Staying focused and ensuring strategic initiatives are closely aligned to strategic outcomes during the entire transformation transition will ensure a successful outcome.
All said, it is not possible to be all things to all people, and to do everything all at once. Businesses have to be selective and deliberate in their strategic choices, according to available resources, when responding to these pressures and when making a bid to change the business model.


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