This IDC study describes IDC’s Omni-Experience Digital Experience (DX) MaturityScape. It identifies the stages, dimensions, outcomes, and actions required to continually disrupt the customer experience and maintain market-leading performance. This study also serves as a guide for business and technology executives to identify areas in need of improvement in support of digital experience in four key dimensions of the omni-experience DX:

  • Ecosystem experience
  • Continuous innovation orientation
  • Platform service delivery
  • Omni-dimensional marketing

IDC’s Omni-Experience DX MaturityScape provides a framework for leaders to discuss and create plans for creating and capitalizing on a multidimensional ecosystem approach for business that continually amplifies experiences and adds business value. Companies that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire ecosystem.


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