This IDC study describes IDC’s Omni-Experience Digital Experience (DX) MaturityScape. It identifies the stages, dimensions, outcomes, and actions required to continually disrupt the customer experience and maintain market-leading performance. This study also serves as a guide for business and technology executives to identify areas in need of improvement in support of digital experience in four key dimensions of the omni-experience DX:
- Ecosystem experience
- Continuous innovation orientation
- Platform service delivery
- Omni-dimensional marketing
IDC’s Omni-Experience DX MaturityScape provides a framework for leaders to discuss and create plans for creating and capitalizing on a multidimensional ecosystem approach for business that continually amplifies experiences and adds business value. Companies that are able to deliver an optimized omni-experience as part of their digital transformation journey should be able to continually attract and grow loyalty with customers, partners, and employees across the entire ecosystem.