Management in the Digital Economy: Peter Drucker’s Battle-ready Organizations and Digital Transformation

The four basic questions modern organizations must periodically answer (all based on a series of practical examples):

– First question: If we were to decide now, would we still enter into the businesses we are in today?

• And if not, what are we going to do about that?
• If a new manager coming from outside would take my job, what would he/she change?

– Second question: How to manage clients? The five fundamental issues of Peter Drucker and how to collect non expensive data

• Who is the client and the non client?
• Where is the client (in 1) geographical areas, 2) distribution channels, 3) physical locations and 4) time)?
• What is value and non value for the client?
• Which other client’s needs can we satisfy?
• How can we use our resources to satisfy other clients/needs?

– Third question: What is our business and what should it be?

• Are we doing today what will allow us to have success tomorrow?

– Fourth question: Given that my back office is someone else’s front office, how will I take advantage of that?

– Case-studies: Blyth and American Gir