ACCELERATING YOUR DIGITAL TRANSFORMATION USING IDC INDUSTRY DX USE CASES AND LEGO® SERIOUS PLAY® METHOD
Organizations that have advanced to the “Digital Transformer” stage are rapidly pulling away from the rest – creating the beginning of a rift that will ultimately leave organizations on either side of the thrivers or survivors. Don’t get left behind as industry transforms into Digital Native Enterprises.
WHY DIGITAL NATIVE ENTERPRISES NEED REAL TIME STRATEGY?
Real Time Strategy for the Digital Native Enterprise is a process for continuous strategizing in an unpredictable world where enterprises need to respond to increasing challenges everyday:
- The world is changing faster than plans can be developed and implemented.
- The world is changing faster than employees can adapt to with planning and programming tools.
- It is difficult to keep track of what is taking place in the world.
- Traditional business strategy processes are increasingly unable to do the whole job.
This workshop is “playing with a purpose” and will help participants to construct s shared vision of their enterprise, continuously understand the changing landscape and develop a set of guiding principles for continuous strategizing.
- From purely visions of the future to mindful interactions
- From mission statements to shared identity and purpose
- From predictions in plans and budgets to simple guiding principles
WORKSHOP CONTENTS
Module 1Digital Transformation overview
Module 2
Introduction to LEGO® SERIOUS PLAY®
Module 3
Recognising Enterprise Identity
Module 4
Understanding Enterprise Landscape
Module 5
Imagining the Digital Native Enterprise Future
Module 6
Playing Emergence
Module 7
Extract Simple Guiding Principles for Digital Transformation
WORKSHOP GOALS
Enterprises will be able to benefit from the wealth of experience and knowledge that are currently present in the room, enhanced by IDC latest research, knowledge and tools related with Digital Transformation. This workshop will help enterprises to understand the key issues and challenges that the enterprise is facing right know, and engage everyone’s imagination, look ahead into the uncertain future, and bring these imagined possibilities into the “right now”. At the end of the workshop all the work will be made concrete and “be put on the table” and the participants will agree upon a way to meet the challenges that the enterprise can foresee and the ones it cannot, uncovering a way to accomplish the best the enterprise can be right now.
The key goals for the workshop are:
- Construct a clear and shared Digital Native identity;
- Map and comprehend enterprise landscape;
- Develop and select enterprise Simple Guiding Principles for Digital Transformation;

Leading Executive Advisor para as áreas de Digital Transformation, Strategy, Governance e Security, IDC Portugal
Experiência profissional na indústria de serviços profissionais de assessoria, consultoria e auditoria, com especial relevância em projetos nos domínios da Transformação Digital, Governance, Gestão, Risco e Segurança de Sistemas de Informação nos principais players de mercado em Portugal, Angola e Moçambique. Atualmente colabora ativamente com um ecossistema de parceiros locais e internacionais, entre os quais a IDC Portugal onde é Leading Executive Advisor para as áreas de Digital Transformation, Strategy, Governance e Security. É licenciado em Informática e Gestão de Empresas pelo ISCTE, pós-graduado em Gestão de Projetos pelo ISLA, tendo obtido as acreditações profissionais PMP®, CISA®, CGEIT®, CRISC™ e Certified Facilitator LEGO® SERIOUS PLAY®. É professor convidado na Católica Lisbon Business & Economics, Instituto Superior Técnico, ISEG – Lisbon School of Economics and Management, ISCAC – Coimbra Business School, Porto Business School, Universidade Católica de Angola e Universidade Europeia | Laureate International Universities. É Presidente fundador do ISACA Lisbon, Portugal Chapter, colaborador em várias associações profissionais e orador em diversas conferências e seminários locais e internacionais.
ABOUT IDC DX ROADMAPS
While large numbers of business are starting to focus budget to new areas such as operating models or customer experience, they need focused guidance. IDC has identified and defined Digital Transformation (DX) Taxonomy across industry verticals represented by 14 Digital Missions, 60 Strategic Priorities, 160 Programs, and over 450 specific Use Cases

About the LEGO® SERIOUSPLAY® Method
The LEGO® SERIOUS PLAY® methodology offers a sophisticated means for a group to share ideas, assumptions and understandings; to engage in rich dialogue and discussion; and to work out meaningful solutions to real problems. LEGO® SERIOUS PLAY® is a facilitated meeting, communication and problem-solving method, where participants are led through a series of questions, which go deeper and deeper. Each participant builds his or her own three-dimensional LEGO model in response to the facilitator’s questions using specially selected LEGO bricks. These 3D models serve as the basis for group discussion, knowledge sharing, problem solving and decision-making.
Other Workshops using LEGO® SERIOUS PLAY® and IDC research, knowledge and tools
Every workshop with LEGO® SERIOUS PLAY® is unique and must be designed to meet the specific goals of the Enterprise, Teams or Individuals. LEGO® Serious Play® can be used for workshops with different levels of complexity that can be used to support different types of challenges:
- Build new Digital Business with Business Model Canvas | 1-2 days | 4-6 PPL
- Prepare DX Scenarios | 1 day | 10 -12 PPL
- Design the DX Strategy | 2 – 3 days | 10 -12 PPL
- Establish the DX Vision | 1 day | 10 -12 PPL
- Inspire Enterprise DX Innovation | 1 day | 10 -12 PPL
- Complex problem solving | 0,5 day | 4-6 PPL
- Unleash Product, Service or Enterprise DX Ideas | 1 day | 10 -12 PPL
- Share Values & Behaviours | 0,5 day | 10 -12 PPL
- Coach Teams or Executives | 0,5 day | 1 – 6 PPL
- DX Story Telling | 1 day | 10 -12 PPL

Formação Customizada / Intraempresa
rmendes@idc.com
Tlf: 936951565
POR FAVOR, PREENCHA O FORMULÁRIO PARA MAIS INFORMAÇÕES E CANDIDATURA
MAIS INFORMAÇÕES
Formação Customizada / Intraempresa
Workshop: 3 dias
INFORMAÇÕES E REGISTO
Rafaela Mendes Ferreira